Building an e-commerce site is one of those projects that sounds simple until you actually start. Payments, authentication, inventory, personalisation, image handling, email notifications, admin tools, live chat — each piece is its own rabbit hole. I built PersonalisedGifts, a full UK-market personalised gifts store from scratch, wiring all of these together into a single cohesive product. The site lets customers browse gifts by category (Mugs, Jewellery, Canvas Prints, Home Décor) or occasion (Birthday, Wedding, Christmas, New Baby), personalise their chosen item with custom text, images, fonts, or colours, and pay via Stripe (cards, Apple Pay, Google Pay, Klarna) or directly from their bank account via Tink’s open banking integration.